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Delhi, February 13, 2024 — The Outbound Tours Operators Association of India (OTOAI) successfully orchestrated a dynamic roadshow in collaboration with the Korea Tourism Organization (KTO) on February 13, unveiling the much-anticipated K Incentive Scheme 2.0. This strategic initiative, launched at the Yashobhumi Convention Centre in Dwarka, Sector 25, Delhi, marks a pivotal step in our ongoing efforts to elevate Korean tourism.

The event showcased OTOAI’s prowess in bringing together a diverse crowd, reinforcing our commitment to spotlighting Korea’s vibrant culture. The overwhelming response received stands as a testament to the collective endeavour to boost Korean tourism.

KTO, in partnership with OTOAI, introduced the K-Incentive Scheme 2.0, aimed at travel agencies across India. The scheme offers enticing benefits, including streamlined visa support for visitors to Korea. Regional destinations such as Busan, Gangwon province, and Jeollanam-do province are emphasized, making them essential for eligibility under the scheme.

Ms. Monia Kapoor, Joint Secretary of OTOAI, expressed confidence in the growth potential of Korea in the Indian market. She thanked Korea Tourism for crafting this incentive program and urged members to recommend Korea to their clients, ensuring a unique and memorable experience.

As South Korea experiences a surge in Indian visitors, the K-Incentive Scheme 2.0 is poised to further elevate this trend. The Korea Tourism Organization extends a warm invitation to Indian travellers, promising a journey into the heart of K-culture.

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