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Visit Portugal promoted Portuguese Wine Tourism at Prowine Exhibition in Mumbai


Visit Portugal promoted Portuguese Wine Tourism at Prowine Exhibition in Mumbai

Visit Portugal made its successful participation in the Prowine Exhibition in Mumbai’ 2022 on 17th and 18th October. 12 of the best wineries from Portugal took part in the event as a representing Wines of Portugal and CAP (The Confederation of Portuguese Farmers).  The country was highlighted as the only destination associating wine and wine tourism at Portugal pavilion, which featured some of the country’s incredible wines. The event was graced by the presence of H.E. Mr. Carlos Pereira Marques, the Portuguese Ambassador to India.           

The event kicked off on October 17 with a fantastic presentation on 14 Portuguese wine regions and the uniqueness of Portugal as a wine tourism destination by the Sommelier Ricardo Dias, also Director of Turismo de Portugal School of Hospitality and Tourism of Portalegre.  (Turismo de Portugal Network of Tourism Schools). During the Masterclass, a very special wine tasting with the distinctive Ameal Loureiro-Quinta do Ameal from Herdade do Esporão, was offered to the audience.

Visit Portugal also invited a select number of high-end, niche and important trade partners to the Portugal pavilion in order to introduce them to the unique Portuguese wine varieties and offer them the opportunity to interact directly with wineries including Adega Cooperativa e Regional de Monção, Adega Cooperativa da Vermelha, Casa Relvas, CASA SANTOS LIMA – COMPANHIA DAS VINHAS, S.A. Caves Campelo, FALUA – Wines from Portugal, João Portugal Ramos, Manuel Costa e Filhos, Lda, Quinta das Arcas, Quinta da Raza, Santos & Seixo Wine Export and Viniverde – Promoção e Comércio de Vinhos Verdes. B2B meetings between the director of Visit Portugal in India, Ms. Claudia Matias, and the trade partners were also organized to increase awareness about Portugal as a wine and leisure destination.

Portugal has a lot to offer. Apart from wine tourism, it is also a haven for other types of travel, making it the perfect destination for tourists of all ages and interests.  In 2021, Portugal also ranked second after Italy in terms of international tourism.  

Ms. Claudia mentions ‘’ It’s wonderful to testify that our approach to promote wine tourism from India to Portugal is accurate.  The interest the trade partners demonstrated given that wine tourism in India is still a niche and premium sector, the industry’s response has been excellent, and we are extremely grateful for that. It shows that the Indian traveller profile is changing and diversified. Portugal was the second wine tourism destination worldwide, after Italy.  In the upcoming year, we intend to take promote more wine tourism initiatives in India supported by our wine tourism platform .

Quote from H.E. – ‘’India is a significant and valuable source market for us. It’s a growing market and it’s great to see the diversity of travellers that India have. We intend to do more initiatives in India in the upcoming year to promote the country’s beauty among our trade partners. We anticipate seeing significant numbers of Indian tourists in the coming future. ‘’

For information related to wine tourism in Portugal, please visit   



About Visit Portugal

Integrated in the Ministry of Economy and Maritime Affairs, Visit Portugal is the National Tourism Authority responsible for the promotion, enhancement and sustainability of tourism activity. It brings together in a single entity all the institutional skills related to boosting tourism, from supply to demand. With a privileged relationship with other public entities and economic agents, at home and abroad, Visit Portugal is committed to fulfilling the goal of strengthening tourism as one of the pillars of the growth of the Portuguese economy.

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