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PRIME MINISTER HUN SEN OPENS 40TH ASEAN TOURISM FORUM (ATF)

PRIME MINISTER HUN SEN OPENS 40TH ASEAN TOURISM FORUM (ATF) HELD IN
SIHANOUKVILLE, CAMBODIA
18
th January 2022, Cambodia – Themed “ASEAN – A Community of Peace and Shared Future”, ASEAN
Tourism Forum (ATF) 2022 officially opens today at the ceremony graced by Samdech Akka Moha
Sena Padei Techo HUN SEN, Prime Minister of the Kingdom of Cambodia, and H.E. Dr. THONG Khon,
Minister of Tourism, Royal Government of Cambodia.
This edition marks the 40th anniversary of the pivotal travel trade platform for ASEAN and underscores
Cambodia’s commitment as a key stakeholder in the region’s tourism eco-system.
Held at Sokha Beach Resort in Sihanoukville, the ATF will be attended by 350 participants from more
than 27 countries and regions. These include tourism leaders and officials, international buyers,
exhibitors, media as well as trade visitors and passionate travellers from the tourism industry.
Official ASEAN NTOs Meetings, Tourism Ministerial Meetings, and Association Meetings where leaders
discuss programmes and their implementation to foster the ASEAN Tourism Recovery for a more
resilient future are well underway, having kicked off on 16th January 2022 and will continue till 22
nd
January 2022.
At the heart of ATF is TRAVEX, the annual ASEAN leisure travel trade fair showcasing the latest
Southeast Asia travel experiences, held from 19th – 20th January 2022. Organised by a joint
collaboration between MP Singapore and Ministry of Tourism of the Kingdom of Cambodia, TRAVEX
is features hoteliers, tour operators and travel agencies, national tourism boards, airline professionals,
restaurateurs, attraction and theme park owners. High-quality meetings between buyers and sellers
both on-site and virtually, aimed at making the right connections toward the resilient and recovery of
tourism sector in the region.
As one of the first in-person tourism events in Asia, the Organisers are committed to run ATF 2022 in a
safe physical format. Stringent safeguards are in place. All attendees are required to take an antigen
rapid test prior to entry, wear their masks at all times, and observe safe distancing. All frequent venue
touch points and exhibition halls are also regularly sanitised and disinfected. As of 17th January 2022,
Cambodia’s vaccination campaign has achieved 89.46% of the total 16 million population nationwide
which is a safety of herd community.
Some 50 members of the media will also be attending the event. ATF 2022 is also supported by the
following media: Official Show Daily – TTG Asia Media, Business & Leisure, DestinationAsien, Heavenly
India, Heavenly Vietnam, MICE in Asia, Russian Travel Digest, Tourism-Insider, TourProfi, Travel Voice
Japan, Travel Talk Asia, and Zhong Tian Travel Media.
ATF 2022 will close on 20
th January with a ceremony for handing over of the ATF flag to next year’s
host, Indonesia.
For more information and programme updates, please visit www.atf2022cambodia.com.
ATF 2022 is hosted by the Ministry Tourism of Cambodia and organised by MP Singapore.
Media Contact
Mr. Prak Narann
Ministry of Tourism
The Kingdom of Cambodia
[email protected]
Ms. Melissa Teo
ATF 2022 Event Manager
c/o MP Singapore Pte Ltd
[email protected]
About Ministry of Tourism, Cambodia
The Ministry of Tourism is an official cabinet ministry of the Royal Government of the Kingdom of
Cambodia headed by the Minister of Tourism, H.E. Dr. THONG Khon, organised under the leadership
of the Prime Minister, Samdech Akka Moha Sena Padei Techo HUN SEN.
The Ministry of Tourism of Cambodia has its pivotal role in managing and developing the tourism
industry of the Kingdom of Cambodia. Its functions include the formulation of programmes in compliance
with national policies and to co-ordinate activities of various agencies including the Private Sector for
the development and promotion of tourism in the country. The Ministry of Tourism also functions to
supplement the efforts of the Royal Governments, catalysing private investment, strengthening
promotional and marketing efforts and in providing trained manpower resources.
This Ministry has, under its charge a joint public sector undertaking, namely the Cambodia Tourism
Federation, which harmonises various private sector industry stakeholders to coordinate and jointly
enhance the quality of tourism in the country.
About ASEAN Tourism Forum (ATF)
The ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the Association of
Southeast Asian Nations (ASEAN) as one tourist destination. This annual event involves all the tourism
industry sectors of the 10 member states of ASEAN: Brunei Darussalam, Cambodia, Indonesia, Lao
PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Viet Nam.
ATF was established in 1981. Each year, the hosting of ATF is rotated among the member countries,
and 2022 marks the 40th anniversary of the event.
About MP Singapore
Trusted since 1987, MPI embodies more than a quarter century of event building, marketing and
management experience in both Eastern and Western cultures, practices, and business philosophies.
We bring world-class talent, industry expertise, and incredible enthusiasm into the design and
management of extraordinary online-to-offline experiences for your organisation. MPI is part of Pico
Group, a global group of agencies specialising in engaging people, creating experiences and activating
brands for businesses, institutions and governments. As part of the Pico group, MPI has unlimited
access to a wide network of industry contacts and resources. Pico Far East Holdings has been listed
on the Hong Kong Stock Exchange since 1992. For more information, visit www.mpinetwork.com. 

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