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Headlining at ITB Asia this year, our Keynote Speakers and Conference Agenda

Dear Press Member,

Messe Berlin (Singapore) have revealed Reinventing Travel in the New Normal as the theme for ITB Asia 2020 Virtual. The three-day, 120-session themed agenda has been specially curated to help travel industry professionals navigate through the current challenges and prepare for the industry’s recovery.

Keynote sessions this year will highlight the emerging trends the travel industry should consider as they continue to navigate COVID-19. Speakers will also address industry’s best practices, business innovations, industry know-how and professional tips on how to adopt the mindset of industry leaders when navigating through challenges.

Industry-leading keynote speakers this year include:

  • Angel Llull Mancas, Vice President & Managing Director, Asia Pacific,;
  • Hermione Joye, Sector Lead, Travel and Vertical Search APAC, Google;
  • Deep Kalra, Chairman & Group CEO, MakeMyTrip;
  • Axel Hefer, Managing Director & CEO, trivago; and
  • Ben Drew, President, Viator.

For the full list of speakers at this year’s virtual event, please refer to our website at The conference agenda can also be accessed onlinehere.

In addition to hosting this year’s edition of ITB Asia 2020 Virtual, MICE Show Asia and the inaugural Travel Tech Asia,ITB Communitywill also facilitate a year-long virtual engagement programme for key stakeholders which allows the continuation of forging new partnerships and strengthening of existing business relationships with important players in the region.

Please refer to the details outlined below for further information:


Date: 21 – 23 October 2020


Anticipating great media interest in this year’s show, we would highly recommend for you to register online ahead of the show in October and get acquainted with ITB Community and its functions.


We would also like to take this opportunity to invite you to join ITB Community’s Media & Press Group, a page dedicated for media to share queries and press-related matters. Do feel welcome to join the page and let us know if you might have any questions on it.


We look forward to welcoming you at ITB Asia Virtual 2020!


Thank you.



Best Regards,

Gloria Kho


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