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Ministry of Tourism, Government of India organised Bundelkhand Tourism Stakeholders Meet and FAM Tour to Showcase Tourism Potential of Jhansi and Nearby Destinations.
The Ministry of Tourism, Government of India, in collaboration with Uttar Pradesh Tourism, organized the Bundelkhand Tourism Stakeholders Meet followed by a Familiarization (FAM) Tour in Jhansi and nearby destinations from March 7 to March 9, 2026.
The Meet was held at Natraj Sarovar Portico, Jhansi and brought together around 80 participants, including tour operators, travel agents, tour guides, hoteliers, homestay operators, representatives from Bundelkhand University, media representatives and officials from the Ministry of Tourism, Government of India, Uttar Pradesh Tourism, State Archaeology Department and Jhansi Museum. The initiative aims to highlight the rich tourism potential of the Bundelkhand region and strengthen collaboration between tourism stakeholders and government agencies.
The initiative aims to highlight the tourism potential of the Bundelkhand region and strengthen collaboration between tourism stakeholders and government agencies to promote the region as an emerging tourism destination.
The event began with the welcome of dignitaries and ceremonial lamp lighting to formally inaugurate the conference. Shri Sandeep Shukla, Assistant Director, Ministry of Toursim, welcomed the participants and emphasized the importance of collaborative efforts in promoting tourism in Bundelkhand. Shri D.K. Sharma, Regional Tourist Officer, Uttar Pradesh Tourism, highlighted the role of integrated tourism development in boosting regional economic growth.
Shri Anirudh Rawat, President of the Bundelkhand Travel Agents Association, presented opportunities for travel trade partnerships and strategies to promote Bundelkhand as a key tourism circuit. Prof. Devesh Nigam, Head of Department and Dean at the Institute of Tourism and Hotel Management, Bundelkhand University, shared the academic perspective and emphasized the importance of skill development in strengthening the tourism ecosystem.
Addressing the stakeholders, Shri Arun Srivastava, Joint Director General and Regional Director (North), Ministry of Tourism, Government of India, spoke about various initiatives undertaken by the Ministry to promote sustainable tourism and enhance participation from the travel and hospitality industry.
A detailed presentation on the registration process for service providers on the NIDHI Portal of the Ministry of Tourism was delivered by Shri Awanish Kumar, Tourist Information Officer, Ministry of Tourism, encouraging stakeholders to register and become part of the national tourism database. The conference concluded with a vote of thanks by Shri Sanjay Kumar, Tourist Information Officer, Ministry of Tourism, Government of India. This was followed by a B2B networking session, providing an opportunity for tourism stakeholders, media representatives, and officials to interact and explore potential collaborations.
As part of the initiative, a three-day FAM Tour from March 7 to March 9, 2026 has been organized for participants to experience key tourism attractions in and around Jhansi. The tour aims to familiarize travel trade and media representatives with the historical, cultural, and heritage sites of Bundelkhand, enabling them to promote these destinations more effectively among domestic and international tourists.
This initiative reflects the continued commitment of the Ministry of Tourism, Government of India, and Uttar Pradesh Tourism to promote Bundelkhand as an emerging destination on the national and international tourism map attending as a international Tourism Ambesder Press journalist media partner and media delegate From India.
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